How to build a website for your small business
Building a website is very similar to building a physical store. Imagine you are launching a new store in Ala Moana Shopping Center. You want the ideal location with easy access to parking and a high-volume of foot traffic. The better your location, the more your lease will cost. Your domain is similar. The better your domain, the harder it is to secure it, and the more it may cost. We can help you with this process.
Once you have your domain, you need to build your website—everything from its size and shape to window displays, signage, interior design, and layout. Your storefront is the face of your brand. The same is true when designing your website. The way it looks, its ease of use, speed, and navigation all make an incredible difference in how your customers interact with your website. In web design terminology, the way it looks is your site design or visual design. Your website’s ease-of-use is its customer experience and usability. Speed is measured in page speed and page load times. Navigation is a component of your website’s information architecture and usability.
Now that your website is built and launched, you need to drive traffic to it with various digital marketing tools. Tools you might consider are search engine optimization for organic search, paid search advertising, social media marketing, email campaigns, SMS notifications, A/B testing, chat and chatbots, marketing automation, and others. The list is both long and ever-changing. We can help you implement these tools on your new website.
E-commerce website solutions to sell your products and services online
If you are selling products online, you’ll need to display your products in an easy-to-navigate product catalog and make the checkout process fast and secure. Some stores sell only a few products that are simple, for example, a bookstore. Here the product needs to be easy to find and purchase, but the purchaser won’t need to choose parameters before adding it to their cart. Other stores sell products with many per-product options, where the purchaser might need to pick a size, color, or additional customizations. We build e-commerce solutions for any store type.
Do you need a (blazingly fast) website maintenance plan?
Our truly managed Advanced Website Maintenance and Hosting provides you the fastest WordPress hosting in a safe and secure environment. This package includes unlimited 30-min edits by our certified WordPress Engineers. Let us do the editing work for you so you can focus on what you do best, running your business. Simply email us your content edits, and our team of certified WordPress Engineers will make them for you. Let our team handle all your site updates, plugin updates, and daily backups.
Why Google Pagespeed matters to you?
Lower your CPC on paid search and positively impact your search engine rankings while increasing conversion rates. Our high-performance hosting may increase your rank between 18-30% and retain 20-40% more users. We help your site achieve 90+ GTMetrix scores & – 90+ Google PageSpeed Insights scores!
Helping you succeed online in a post-pandemic world
The journey of building a successful website is a rewarding one. While there are many moving parts, we are here to advise you every step of the way. Our mission is to help local small businesses succeed in the post-pandemic world, where the need for a robust online presence is more important than ever.
Contact us or schedule a meeting and let’s see what we can build together.